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Immersive, Interactive, Modular – a Trend or the Future?

How clubs, hotels and exhibitions are turning into experiences.

September 29, 2025

Technology is changing the way we experience events.
Today we don’t just want to watch – we want to participate. At ARAM, we know that immersion, interactivity, and modularity can transform virtually any space.

Any venue can become a spectacle - that’s the power of immersion

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There is no space that cannot be immersed in emotions.
Immersion means endless possibilities and ARAM knows how to bring them to life.

Immersion in Clubs

Not long ago, a DJ and a dance floor were enough. Today, the best clubs transform into multimedia worlds – wall mapping, LED screens surrounding the audience, and lighting perfectly synchronized with the music. Guests leave with the feeling they’ve taken part in a show, not just another party.
👉 Read more: From live concerts to Nightlife: Is club design ready for the next stage?

Immersion in Hotels & Hospitality

Hotels and conference centers are becoming spaces of immersive storytelling. Lobbies and meeting rooms respond to the event, the brand, or even the time of day. This way, guests don’t just use the hotel’s services – they experience the brand with all their senses.

Immersion in Culture & Exhibitions

The best multimedia exhibitions are now true journeys into the artwork. Audiences no longer just look at a painting in a frame – they step inside it, surrounded by 360° projection, spatial sound, and interactive effects.

Case Study: UNTOLD Festival in Romania

This August, together with Sentient by Elysian and Bitget, we created an unforgettable festival experience at UNTOLD Festival in Romania – one of the biggest music events in Europe and another spectacular project of ARAM! We built an immersive 360° LED space, with dancing lights and effects that turned a regular stage into a full-blown emotional spectacle.
👉 Watch it here: 

Even an office or conference room can change its character with a single click – from a calm meeting to a multimedia product launch.

And this is only the beginning of the transformation. At ARAM, we are fortunate to be one of its co-creators.

Distance doesn’t matter – we work wherever you need us.
Tell us about your idea:

Ready-made stage designs for congresses and events - aram

Organizing a large congress, conference, or prestigious event requires more than just a creative stage setup. These are complex undertakings that demand

aram.eu/ready-made-stage-designs-for-congresses-and-events

How nightclubs are transforming into immersive multimedia spaces - aram

Not long ago, a nightclub needed only a DJ, a sound system, and a dance floor to attract crowds. Those days are over. Today’s guests expect immersive

aram.eu/how-nightclubs-are-transforming-into-immersive-multimedia-spaces

Ready LED display setups for your next event or trade show: how to use them with ease

How to create a simple multimedia scenography without being a designer

entertainmentinsights.substack.com/p/ready-led-display-setups-for-your

If you work in AV, events, culture or media – pass this email on: